**Old Content Marketing**
1. Find popular keywords in your industry.
2. Write articles, starting with sites that have a lower Domain Authority (DA).
3. Ensure Yoast SEO gives you a green light.
4. Share a link to the article on all social media channels.
**New Content Marketing**
1. Understand your audience and their main challenges.
2. Use keywords that match your product and address these challenges.
3. Learn what users truly want from their searches.
4. Write valuable content with a focus on how it will be shared.
5. Add a content upgrade (like a freebie) to gather email addresses.
6. Use the article as content for your next email newsletter.
7. Create videos promoting it for TikTok, YouTube, or Instagram.
8. Write a Twitter thread that links to the article at the end.
9. Use the Twitter thread as screenshots for a LinkedIn carousel.
10. Extract 5+ LinkedIn posts from the article.
11. Pull out 10+ Twitter posts from the article.
12. Repurpose and share again every 3+ months.
**Content Strategy for 2025**
1. One long-form article → 20+ short-form pieces
2. One channel → Multi-channel sharing
3. Publish once → Promote and repurpose over time
Credit to original uploader: jakezard
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